Increase Awareness

  • May 15, 2018

A national railroad wanted to promote their new train and how it was the best "green alternative" to air shuttle travel. The Save-A-Bottle was the perfect match! The bottle is made of super durable Eastman Tritan and was built for a road trip. The reusabiity of the bottle proudly exhibited a green message. The company sent the bottles to 1,500 corporations along with an invitation to ride the new train. The Save-A-Bottle made the campaign shine! Recipients were impressed by the package sent directly to them. Many passengers were using their new bottles for the trip. Since the launch, the national railroad has reordered three times!

Source: VisionUSA

  • Category: Case Studies
  • Tags: case study, railroad industry, train, bottle
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